The Franciacorta winery partners with Ora d’Arte 2026 at the Labirinto della Masone, in the name of Franco Maria Ricci
For the second consecutive year, Freccianera is a partner of “Ora d’Arte”, the prestigious cultural series at the Labirinto della Masone-Museo Franco Maria Ricci in Fontanellato (PR), confirming a natural affinity based on shared values: elegance, cultural vision, and a dialogue between tradition and modernity.
From February 20 to March 20, 2026, the Museo del Labirinto della Masone will be transformed over four evening events into a refined contemporary salon: a space for meeting, listening, and sharing, where the narrative of art intertwines with the pleasure of conversation and concludes with a convivial moment.
Each evening will conclude with an aperitif curated by the “Il Labirinto by 12 Monaci” Bistro Restaurant, in collaboration with Freccianera, which will accompany the audience in discovering its most representative Franciacorta wines.
The partnership also celebrates a historical and symbolic relationship between Freccianera and Franco Maria Ricci: it was the great designer and publisher himself who, in the early 1970s, designed the label for the top-of-the-line Franciacorta Brut of the time, and thirty years later christened the celebratory bottle with the name “Freccianera”, which has now become the company’s identity brand.
During the opening night on Thursday, February 20, there will be an official presentation of the winery and its Franciacorta wines; at each meeting, it will also be possible to sign up for the exclusive Freccianera Club free of charge.
Given the prestige and quality of the cultural offering, Freccianera’s presence fits naturally into the Labirinto della Masone program. Freccianera is not just a brand, but a philosophy that unites territory, culture, and modernity, as demonstrated by collaborations with Brescia Musei and exhibitions dedicated to great masters of contemporary photography such as Massimo Sestini and Claudio Micalizzi, as well as an openness to international cultural experiences. The Freccianera vineyards are also home to the first Big Bench in Franciacorta, part of the Big Bench Community Project: a symbol of welcome and freedom that invites visitors to observe the landscape from a different perspective, one of enthusiasm and wonder.
The 2026 edition of Ora d’Arte is dedicated to the unique charm of the 1920s and 1930s, luminous and contradictory decades in which art, fashion, music, and theater engaged in dialogue like never before, giving life to new languages that were both bold and refined.
The series introduces the major spring exhibition “Erté. Style is Everything”, dedicated to Romain de Tirtoff, known as Erté—a master of graphics and design and a brilliant interpreter of Art Deco—which will open to the public on March 28, 2026.
Curated by Elisa Rizzardi in collaboration with the Franco Maria Ricci Foundation, the series begins on Friday, February 20 with a meeting led by Sofia Gnoli, dedicated to fashion as an expression of a new idea of freedom; it continues on Friday, March 6 with Luca Scarlini, in an evening combining storytelling and performance to explore theater and dance; on Friday, March 13, it is the turn of Valerio Terraroli, curator of the exhibition, who will delve into the figure of Erté; the cycle concludes on Friday, March 20 with Francesco Martinelli, who will lead the audience on a musical journey through original period images, films, and recordings.
With “Ora d’Arte 2026”, Freccianera renews its commitment to supporting places and projects where wine becomes an integral part of the cultural experience, celebrating a shared heritage that looks to the future with the same curiosity and refinement that marked the past.
Program
Friday, February 20, 6:00 PM
The 1920s. Fashion and female emancipation.
With Sofia Gnoli
In the aftermath of the First World War, women entered modernity with force. And so did fashion. Between emancipation and new aesthetic ideals, the first meeting of the series uses documents and testimonies to retrace the history of costume during the Roaring Twenties.
Friday, March 6, 6:00 PM
Life is a cabaret
With Luca Scarlini
An event dedicated to theater and dance, privileged places where imagination takes shape on stage. The narrative moves between the choreography of the Folies, the lights of the Music hall, and the experiments of the European avant-garde, intertwining with the great tradition of Russian theater.
Friday, March 13, 6:00 PM
Erté and the invention of Art Deco
With Valerio Terraroli
As the opening of the exhibition approaches Erté. Style is Everything , a meeting dedicated to one of the most emblematic personalities of Art Deco taste. The meeting will be led by Valerio Terraroli, curator of the exhibition, who will guide the audience in discovering a multifaceted and unmistakable author who knew how to combine creativity and the cultural industry into a single modern and refined vision.
Friday, March 20, 6:00 PM
The spread of jazz in Europe
With Francesco Martinelli
After the First World War, jazz crossed the Atlantic: from the France of the Hot Clubs and Django Reinhardt to the Italy of the avant-garde, and the Germany of the Weimar Republic, its rhythm accompanied a season of extraordinary vitality. Expert musicologist Francesco Martinelli will lead the audience on this journey through original period images, films, and recordings.
Four-entry pass
Special ticket at €40.00 for all “L’Ora d’Arte” meetings.
- The 1920s. Fashion and female emancipation – With Sofia Gnoli – Friday, February 20, 2026, 6:00 PM
- Life is a cabaret – With Luca Scarlini – Friday, March 6, 2026, 6:00 PM
- Erté and the invention of Art Deco – With Valerio Terraroli – Friday, March 13, 2026, 6:00 PM
- The spread of jazz in Europe – With Francesco Martinelli – Friday, March 20, 2026, 6:00 PM
Freccianera | A.A. Fratelli Berlucchi | freccianera.it | Via Broletto 2, 25040 Corte Franca (BS) | Ph. +39 030 984451 | info@freccianera.it
ABOUT
Freccianera is the name that distinguishes the Franciacorta wines of Azienda Agricola Fratelli Berlucchi, a historic winery in Borgonato di Corte Franca founded in 1927 and a founding member of the Consorzio Franciacorta. For nearly a hundred years, the company has exclusively produced Franciacorta from estate-grown grapes, harvested by hand and vinified, aged, and bottled in the historic cellar, interpreting the traditional method with artisanal care and great expertise.
The Freccianera range includes vintage wines, reserves, and iconic cuvées, appreciated for an unmistakable style defined by elegance, freshness, and minerality. Always owned by the Berlucchi family, now led by the fourth generation, the winery combines tradition with a contemporary vision, bringing its excellent Franciacorta wines to the best restaurants and wine shops in Italy and Europe.
Labirinto della Masone
Fontanellato Museum (PR) | labirintodifrancomariaricci.it | ufficiostampa@francomariaricci.com
Some shots of last year’s setup: Ora d’Arte 2025
