The prestigious magazine Civiltà del bere dedicated an extensive article to Freccianera and the Freccianera Club, calling it “the contemporary soul of Franciacorta.”
The header traces the philosophy that inspired the birth of the Club five years ago, considered the natural evolution of the Fratelli Berlucchi family’s style and values. The goal is to unite quality, hospitality and a sense of belonging in a community that celebrates the pleasure of wine and sharing.
The article explains how Freccianera Club has become a reference point for those who love Franciacorta, with nearly 3,000 members participating in exclusive experiences, previews and dedicated tastings. From winery visits to cooking classes to events that combine art, territory and wellness, Civiltà del bere describes the Club as a place where wine becomes a tool for relationships and discovery.
Freccianera today represents a broader vision: it is not just a brand, but a real way of experiencing Franciacorta, between elegance, contemporaneity and connection with the land.
Collaborations with local realities, from Brescia Musei to Orme Bike Experience, and initiatives such as the Giant Bench among the vineyards testify to a project that combines culture, nature and passion.
This is an important recognition from one of the most authoritative voices in Italian wine, confirming the innovative and authentic spirit of Freccianera and the Fratelli Berlucchi family.
